A Glimpse into Social Media: Using the Right Tools to Get the Most of Your Social Strategy

With such an overwhelming number of businesses turning to social media as a way to grow their business, it’s no wonder that there are so many tools on the market today to help you optimize and organize your social media efforts! Deciding which tools to use to help you drive your social media strategy can be complicated. A good social media strategy also means using the right tools to help you execute and measure success.

We’ve simplified the arena to show you how some of these different types of social media tools could be used together to maximize your results. Please review our attached infographic and see how social media can work for you and your business.

A glimpse into the social media cycle:

  • Create – You create relevant content then post it on sites such as Facebook, Twitter and LinkedIn. This is easy to do and these accounts are all free to use. Your goal is to come up with offers or information that is useful for your audience and something that has an inherent socially sharing component. If your users like it they are more likely to share it and it grows from there.
  • Share – Once you’ve created your content, you want to share it with sites like StumbleUpon or Digg. This will help you create excitement about your brand and people that might be interested in your business will be able to discover you.
  • Manage – So now you have your content in many places. You need tools to help you manage and also to be able to understand and respond to your customers. Tools like HootSuite and Pluggio can help you plan when and how often you want your content posted. There are also tools to help you manage conversations with your audience. For this, you can use a tool such as MarketMeSuite.
  • Measure –  Since you’ve put so much effort into your strategy so far, you’ll want to analyze your efforts to see the results! Analytical tools such as TweetReach and SysoMos help you identify how far your message traveled and how you can monitor your brand across all of these social media platforms. Once you understand your metrics you’ll be able to plan better for the future!
Remember to utilize the right tools for each social media tactic!
Post appeared at http://www.business2community.com

Lessons From The Charlotte-Mecklenburg Police Department, Surrounding The Jonathan Ferrell Shooting: 4 Things They Did Right and 1 Fixable Mistake

1.     Communicating Immediately

The Charlotte-Mecklenburg Police Department (CMPD) was swift in their communication strategy to the media and the public. They did not allow the media to give the narrative of events, with gathered information and quotes. The CMPD were prompt in hosting a press conference within 24 hours of the incident. They knew the shooting would garner national attention, because it eerily embodies all the components of race relations (white police officer; Randall Kerrick, fatally shoots unarmed black male; Jonathan Ferrell, 24). The CMPD knew the investigation would gain national media momentum, and a jarring African-American community will want answers surrounding the circumstances of the situation — that is deplorably all too familiar.

2.     They Got It All Out

While it’s only human to want to conceal the worst parts of any situation; in this instance the investigation of an unarmed black male — and only wanting to disclose on a need-to-know basis, the CMPD were extremely transparent in their messaging. They were forthright in acknowledging after their initial investigation, that the Charlotte P O, Mr. Kerrick was “excessive” and “…did not have a lawful right to discharge his weapon during this encounter.” Subsequently, Kerrick was charged with voluntary manslaughter, while two other officers are on administrative paid leave pending the investigation.

This gave some assurance of accountability from the Charlotte-Mecklenburg Police Department; taking into account the Black community’s embedded distrust of law enforcement — and the notion that law brethren will protect their own, even during adversity. This notion was rebuffed.

3.     Their Response Was About The Victim

Anytime there is innocent bystander(s), the moral thing to do is show empathy for the victim(s). Ferrell, an unarmed black-male whom suffered a severe late-night car crash went for help in an unfamiliar neighborhood, knocking on the nearest house repeatedly for help – only to get the door slammed in his unfamiliar face, and the police were called. When police arrived he ran toward them for help, only to be fatally shot 10 of the 12 times. Ferrell was unarmed. Police Chief Rodney Monroe expressed his empathy for the Ferrell Family, and the purportedly devastated Officer who shot Ferrell.

Furthermore, during the news conference Police Chief Rodney Monroe also mentioned the CMPD family, indicating they too are devastated by the fatality.

4.      Message Delivery Showed Empathy – Not Just Business As Usual Delivery

Police Chief Rodney Monroe’s press conference delivery was professional, authoritative and authentic. Police Chief Rodney Monroe; whom is also African-American, displayed an authentic empathy during his semi-scripted news conference. Semi- scripted because he was given talking points; however, he didn’t deliver the message like they were fed talking-points — a part of me thinks it resonates because the Chief knows all too well the plight of the black-male in America.

When you are perceived relatable to your public, your impact is sincere and trusted.

WHAT WAS THE CMPD’S MISSED OPPORTUNITY?

5.      The CMPD have NO “ACTIVE” Social Media presence

The last Twitter post on its handle was July 20th of this year, its sole Officer handle of Marty Cuthbertson’s last Twitter post was February of 2013, and its Facebook presence posts only about events in the city or with the department. There is a conversation happening without them, and this is a missed opportunity for them to enter a conversation that is happening without them surrounding the investigation and the Charlotte community.

Having a social presence in law enforcement to engage with the social community with timely, up-to-date and accurate information surrounding a high-profile investigation, would have been an even more effective strategy. The publics’ apprehension to the national media’s fluid reporting could have been rectified, had it come from the source – its law enforcement.

Great Examples of Police Social Media Engagement 

Boston PD entered the conversation immediately because they knew chatter about the investigation would happen with or without them.

      • True engagement that is displayed not just during a time of crisis — is illustrated through the Milwaukee Police Department’s social presence. It has personality, it often asks for the community’s help, and it provides up-to-date accurate information surrounding crime, events, and the department’s community engagement.
Reading cited: Seven Rules To Remember When a Crisis Strikes, Boston Police Schooled Us All on Social Media
Images via WorldStarHipHop, http://www.frugal-cafe.com

JOB LISTING IN *REVERSE* – SEEKING STELLAR RECRUITER / HEADHUNTER

Hi world,

Would you mind helping me find that perfect match?! Share, Tweet, RT, G+, Facebook Share, Reddit.

I have the one glass slipper.. Who Will It Fit?

Sabrina
JOB LISTING IN *REVERSE* - SEEKING STELLAR RECRUITER / HEADHUNTER

My COMM 3160 Presentation at UNC Charlotte

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Today I conducted two presentations on Social Media at UNC Charlotte! It was awesome! I enjoyed every butterfly stomach moment…lol Yes, I still get butterflies, but after a while, because I know the subject so well, it’s no longer an issue of butterflies.

I had fun — they were engaged and they received a lot of value from it. I was happy to present — would welcome the opportunity anytime!

Sabrina