How Your Email Content Can Adapt to Gmail Tabs

Has Google changed the email content marketing game for good? In just under two months, it certainly has achieved email-content-gmail-tabs-380x230its fair share of buzz amongst marketers who either lament or agree with (ok, mostly lament) its new Gmail tabs — with most citing concerns over visibility, open rates, and (of course) ultimately sales.

By auto-organizing a Gmail user’s inbox into three tabs (Primary, Social, and Promotions), with the option to add two more tabs — Updates and Forums — Google started quite a heated battle.

The reactions tend to fall into one of three camps:

  1. Those who think, “This is the worst thing to ever happen to marketers. In fact, email content marketing is now probably dead.
  2. Those who have no idea what this means, or who feel it’s too early to tell what the ultimate impact may be.
  3. Those who think, “This change might not be so bad. In fact, it kind of validates what content marketers have been pushing for all along — quality content and engaging email programs.

What Gmail tabs are

The new Gmail tabs help users easily sort their incoming emails. In short… Read More

Post from contentmarketinginstitute.com

JOB LISTING IN *REVERSE* – SEEKING STELLAR RECRUITER / HEADHUNTER

Hi world,

Would you mind helping me find that perfect match?! Share, Tweet, RT, G+, Facebook Share, Reddit.

I have the one glass slipper.. Who Will It Fit?

Sabrina
JOB LISTING IN *REVERSE* - SEEKING STELLAR RECRUITER / HEADHUNTER

UN-Polished Nail Salon Promotion Makes a Mess

UnPolished_SM

Polished Nail Salon of Charlotte unleashed its Social Media Marketing Freebie Promotion (June 12-26). The marketing effort from the salon quickly aborted, due to an ‘overwhelming’ response that they could not handle (Did they think only a few women would trickle in?) This flub promotion proved that the fumes from Acetone — went straight to their heads when they concocted this idea.

Polished Nail in Charlotte put together a freebie promo offering consumers free mani’s (manicures) to all whom provided the said post from the site. The freebie was supposed to be a two-week deal on Monday, Tuesday and Wednesday’s, that abruptly ended.

Charlotte Freebie Promotion

Charlotte Freebie Promotion

Once word got out – they changed the terms of the freebie deal to email subscribers only. Offering women a free manicure is equivalent to giving stay-at-home moms a free live-in nanny. You’re going to get an amazing response!!

Freebie Renege

Freebie Renege

Its marketing efforts were gallant; however, it failed (from a Public Relations vantage) because it FAILED to PLAN practically. Social Media is like a wildfire that quickly spreads — how can a business not understand the power of social media when offering promotions? …and a freebie at that!

When they soon changed the terms and offered it to only e-mail subscribers, this perplexed me, because isn’t the point of the promotion to get new subscribers on the email list? I subscribed. And I soon unsubscribed after I saw the “We’re Done with the Promo” sign on the door!

Sign on Door
Looks like I won’t be patronizing Polished Nail Salon.

So here are some pointers for you marketing & public relations people — feel free to comment if I’ve missed anything!

No-Social-Media

Polished Nail Salon MISTAKES

  • NOT placing initial airtight terms on the on-line social media promotion
  • NOT offering a SHORTER promotion timeline (two weeks are an eternity for a good freebie)
  • NOT updating your marketing on the site or conduit site (via Scoop Charlotte) As of June 17, 2013 @ 9:47 p.m. the online promotion is still up PROMOTING the FREE manicures

PR Opportunity

  • Welcome back those prospects who tried, but weren’t able to take advantage of the promo. Offer a discount on a service to come back, for a certain amount of time. (They’re losing potential new clients and leaving a bad taste in their mouth)
  • Apologize. Apologize. Apologize. Apologize to the women who tried to patronize your establishment via the promotion. DO YOU SEE AN APOLOGY HERE?!

– Sab

UPDATED 6/17/2013:

My COMM 3160 Presentation at UNC Charlotte

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Today I conducted two presentations on Social Media at UNC Charlotte! It was awesome! I enjoyed every butterfly stomach moment…lol Yes, I still get butterflies, but after a while, because I know the subject so well, it’s no longer an issue of butterflies.

I had fun — they were engaged and they received a lot of value from it. I was happy to present — would welcome the opportunity anytime!

Sabrina

5 Rockstar Ways to Build Your Brand and Presence on #LinkedIn

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There are over 5 million LinkedIn users in the United States  — a more interesting  fact would be finding out how many are effectively penetrating  the benefits  from the social networking  site.  It’s an unverifiable fact, but because I just know, there are still a great deal of LinkedIn users that remain idle on the site, because they have no idea how to effectively use LinkedIn.

Furthermore, there are users who only post or make updates to their profiles when they actually need to find a job. We’ll just call those people  #notwinning.  The key is to cultivate those cyberspace relationships and remain active so people can remember you, not necessarily top-of-mind ‘remember you’, but the cerebral cortex ‘remember you’ and then you’ll be #winning as Charlie Sheen would say.

I’ve placed together my top 5 effective ways to become a Rockstar — and all one has to do it Read and Repeat:

1 Completely fill out Your LinkedIn Profile

Recruiters, prospects and your network will pay no attention to your profile if  it’s 40% done 50% done, and even 60% done.  Complete your profile, so people can take you seriously. That means completing your LinkedIn interests, skills and expertise — Make sure you keep an upbeat and positive persona throughout your summary (no one likes to read a mundane and un-inspiring profile) Make sure it’s an honest representation of you. In addition, you want the LinkedIn algorithm to find you in searches by your keywords so fill out everything.

2. Stand Out With an Unconventional (But Professional) Headline

I am honestly tired of seeing the “seeking New opportunity headline” Ugh ok already! Your headline should stand out, but not overtly. Do what best suits you, but also make it intriguing enough to make someone want to view your profile. Make it convey who you are — are you passionate or driven; you can even insert some humor if that’s your personality. The point is to make yourself stand out from the rest.

Sab LinkedIn Headline

3. Join Groups that speak to your interests

Little known fact — not only are prospects able to see what types of groups you are a part of, but your 2nd and 3rd degree connections increase when you are joining these groups — you and Joe Shmoe Executive may not have any mutual connections, but you and Joe Shmoe Executive have a Social Media Marketing, and Digital Marketing  group in common. Eureka!! Instant 2nd degree connection.

Also by joining these groups you benefit from the breadth of information that comes from the members in these groups — increasing your skills and knowledge of the field.

4. Interact within the LinkedIn Groups

Like, Comment, Post/Share, Converse — Read and REPEAT.  Like and Post articles that genuinely interest you. People begin to see you as someone who is abreast to what’s going on in the field.

When you comment and engage in conversation regarding these posts — people immediately associate you as someone who is adept in the field and therefore someone who they should be following and should connect with. Become the expert.

5. Stay Active 

Hootsuite should be one of your best friends. Why? Because you can schedule your LinkedIn posts — and now with the auto-schedule,  it will schedule your posts at the opportune (optimal) times for you.

Don’t just post on your page, make sure you post in the applicable groups with a comment or description about the post on why you decided to post it- — what you think about it  — maybe even incite a discussion among comrades.

I hope I have inspired you to become you own Rockstar on LinkedIn. I aim to have you amongst the #winning in the social media space! If you have questions please don’t hesitate to ask me.

– Sabrina