A Glimpse into Social Media: Using the Right Tools to Get the Most of Your Social Strategy

With such an overwhelming number of businesses turning to social media as a way to grow their business, it’s no wonder that there are so many tools on the market today to help you optimize and organize your social media efforts! Deciding which tools to use to help you drive your social media strategy can be complicated. A good social media strategy also means using the right tools to help you execute and measure success.

We’ve simplified the arena to show you how some of these different types of social media tools could be used together to maximize your results. Please review our attached infographic and see how social media can work for you and your business.

A glimpse into the social media cycle:

  • Create – You create relevant content then post it on sites such as Facebook, Twitter and LinkedIn. This is easy to do and these accounts are all free to use. Your goal is to come up with offers or information that is useful for your audience and something that has an inherent socially sharing component. If your users like it they are more likely to share it and it grows from there.
  • Share – Once you’ve created your content, you want to share it with sites like StumbleUpon or Digg. This will help you create excitement about your brand and people that might be interested in your business will be able to discover you.
  • Manage – So now you have your content in many places. You need tools to help you manage and also to be able to understand and respond to your customers. Tools like HootSuite and Pluggio can help you plan when and how often you want your content posted. There are also tools to help you manage conversations with your audience. For this, you can use a tool such as MarketMeSuite.
  • Measure –  Since you’ve put so much effort into your strategy so far, you’ll want to analyze your efforts to see the results! Analytical tools such as TweetReach and SysoMos help you identify how far your message traveled and how you can monitor your brand across all of these social media platforms. Once you understand your metrics you’ll be able to plan better for the future!
Remember to utilize the right tools for each social media tactic!
Post appeared at http://www.business2community.com

Is Going Viral In Social Media Easy? 5 Tips On How To Improve Your Chances To Go Viral

By Sabrina Jackson

Viral Week Images

TO-DO LIST: Pick-Up Milk from Grocer, Take Dog for Walk, Upload Video, So Can Go Viral

Is going viral as clear-cut as a household chore? Heck No!

This week seemed like it was prime with viral content; that a person would assume that it’s just as easy as an everyday household chore — put out content, and it goes viral. Stemming from the Jimmy Kimmel concocted Worst Twerk Fail EVER video, to the Guinness Wheelchair Basketball Commercial (this one made my heart melt), rounding out the Man Who Hit On His Wife, Resulting from Post-Surgery Amnesia video. And worthy a mention goes to the Church Screwing Over a Disgruntled Contractor, earning over half-a-million views and counting.

The art of going viral has moved beyond the inadvertent — to a formula, and a process. So what is the formula or process that can help your content go viral? First, you need to understand that you cannot make your content go viral, you can position your content with the following components, hoping that it will go viral.

  • How Can Joe Schmo Create Viral Content

Be present in the moment, become more observant of your surroundings and don’t think about it. The world is your theater and your cognitive subconscious will do the work. You’re the composer and when the curtain of opportunity opens, you will know. News is constant and people are naturally entertaining, when you just sit back and observe.

  • Does The Content Resonate With People?

Can people relate to the content that you are sharing, does it elicit an emotional reaction? (Is it positive, negative, humorous, appalling, enticing, does it outrage, inspire, is it controversial, entertaining, funny, salacious, or cute)

  • Keep It Short

Peoples attention spans are short. A person shouldn’t have to think about what’s going on – it should just flow. Don’t pack too much in trying to explain, you’ll dilute the impact of what you’re trying to convey

  • Is It Topical? (Optional for Optimum Virality)

Does it have immediate relevance to what’s going on in the world, current events or trends? (i.e. Meme’s of Angry Cat.. Heck Meme’s in general)

  • Make Your Content Easy to Find

Pay close attention to keywords, phrases, tags and hashtags — if you want to get discovered. Keywords drive SEO. Use the Google Keyword Planner to determine how to title or write the description of your content, for better search optimization. Use social mediums that drive momentum ( Reddit, Twitter, Facebook, Digg, Tumblr, Youtube, Imgur)

Finally, if your content does go viral, prepare yourself for the internet firestorm/hurricane that will ensue. The World Wide Web can be a fun place, and it can also be a place with repercussions.

I challenge you to put on your ‘Viral Hat’, and determine what you can make go viral using the said tips. Let me know how it turns out. Have Fun!

Images from Examiner, Philly.com, EOnline.com

Sabrina Jackson is a Social Media Marketing + PR Consultant who deems her favorite dessert of ice cream a food group. Follow Sabrina @Sab_1908, engaging in conversations around her passion for community involvement, volunteerism, pr and social media.


Hi world,

Would you mind helping me find that perfect match?! Share, Tweet, RT, G+, Facebook Share, Reddit.

I have the one glass slipper.. Who Will It Fit?


My COMM 3160 Presentation at UNC Charlotte


Today I conducted two presentations on Social Media at UNC Charlotte! It was awesome! I enjoyed every butterfly stomach moment…lol Yes, I still get butterflies, but after a while, because I know the subject so well, it’s no longer an issue of butterflies.

I had fun — they were engaged and they received a lot of value from it. I was happy to present — would welcome the opportunity anytime!


My #YourHuffTweet via The Huffington Post Was Winning Tweet!

Can any of your Social Media Marketing connections say they were RT’d by the @HuffingtonPost?? Probably NOT! 😀

I won a #socialmedia #publicrelations contest hosted by the Huffington Post on Twitter!! I feel affirmed by the news website, as someone who loves social media and is astute in public relations — my aptitude has been proven!

So how and what did I win? Quite simple. The Hufftington Post put out a tweet asking its followers the following:

HuffingPostTweet Contest

So I decided to participate… I thought this would be fun, a great way to sharpen my skills and a chance to get RT’d by The Huffington Post. RT = Retweeted: Is a great way to show appreciation for someone’s content, it’s re-publishing something another Twitter user has written.

What makes this contest so great is The Huffington Post hardly ever RT’s anyone, and if it does; they ONLY RT their other Huffington Post aggregate sites (i.e. HuffPostBiz, HuffPostComedy etc. and editors). So that’s why I’m so excited!! They received 100’s of  entries amid their 2.6 million followers and I WON! I had the winning tweet.

HuffingPostTweet Contest (Winner)

Later that evening I checked my twitter — I saw a host of RT’s from others, acquired new followers, acquired favorites of the tweet — I was ecstatic! Feels good to know you’re really good… enough to get a shout from The Huffington Post 🙂

– Sabrina

My Winning Tweet!