By Sabrina Jackson
TO-DO LIST: Pick-Up Milk from Grocer, Take Dog for Walk, Upload Video, So Can Go Viral
Is going viral as clear-cut as a household chore? Heck No!
This week seemed like it was prime with viral content; that a person would assume that it’s just as easy as an everyday household chore — put out content, and it goes viral. Stemming from the Jimmy Kimmel concocted Worst Twerk Fail EVER video, to the Guinness Wheelchair Basketball Commercial (this one made my heart melt), rounding out the Man Who Hit On His Wife, Resulting from Post-Surgery Amnesia video. And worthy a mention goes to the Church Screwing Over a Disgruntled Contractor, earning over half-a-million views and counting.
The art of going viral has moved beyond the inadvertent — to a formula, and a process. So what is the formula or process that can help your content go viral? First, you need to understand that you cannot make your content go viral, you can position your content with the following components, hoping that it will go viral.
- How Can Joe Schmo Create Viral Content
Be present in the moment, become more observant of your surroundings and don’t think about it. The world is your theater and your cognitive subconscious will do the work. You’re the composer and when the curtain of opportunity opens, you will know. News is constant and people are naturally entertaining, when you just sit back and observe.
- Does The Content Resonate With People?
Can people relate to the content that you are sharing, does it elicit an emotional reaction? (Is it positive, negative, humorous, appalling, enticing, does it outrage, inspire, is it controversial, entertaining, funny, salacious, or cute)
Peoples attention spans are short. A person shouldn’t have to think about what’s going on – it should just flow. Don’t pack too much in trying to explain, you’ll dilute the impact of what you’re trying to convey
- Is It Topical? (Optional for Optimum Virality)
Does it have immediate relevance to what’s going on in the world, current events or trends? (i.e. Meme’s of Angry Cat.. Heck Meme’s in general)
- Make Your Content Easy to Find
Pay close attention to keywords, phrases, tags and hashtags — if you want to get discovered. Keywords drive SEO. Use the Google Keyword Planner to determine how to title or write the description of your content, for better search optimization. Use social mediums that drive momentum ( Reddit, Twitter, Facebook, Digg, Tumblr, Youtube, Imgur)
Finally, if your content does go viral, prepare yourself for the internet firestorm/hurricane that will ensue. The World Wide Web can be a fun place, and it can also be a place with repercussions.
I challenge you to put on your ‘Viral Hat’, and determine what you can make go viral using the said tips. Let me know how it turns out. Have Fun!
Images from Examiner, Philly.com, EOnline.com
Sabrina Jackson is a Social Media Marketing + PR Consultant who deems her favorite dessert of ice cream a food group. Follow Sabrina @Sab_1908, engaging in conversations around her passion for community involvement, volunteerism, pr and social media.