How Your Email Content Can Adapt to Gmail Tabs

Has Google changed the email content marketing game for good? In just under two months, it certainly has achieved email-content-gmail-tabs-380x230its fair share of buzz amongst marketers who either lament or agree with (ok, mostly lament) its new Gmail tabs — with most citing concerns over visibility, open rates, and (of course) ultimately sales.

By auto-organizing a Gmail user’s inbox into three tabs (Primary, Social, and Promotions), with the option to add two more tabs — Updates and Forums — Google started quite a heated battle.

The reactions tend to fall into one of three camps:

  1. Those who think, “This is the worst thing to ever happen to marketers. In fact, email content marketing is now probably dead.
  2. Those who have no idea what this means, or who feel it’s too early to tell what the ultimate impact may be.
  3. Those who think, “This change might not be so bad. In fact, it kind of validates what content marketers have been pushing for all along — quality content and engaging email programs.

What Gmail tabs are

The new Gmail tabs help users easily sort their incoming emails. In short… Read More

Post from contentmarketinginstitute.com
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Is Going Viral In Social Media Easy? 5 Tips On How To Improve Your Chances To Go Viral

By Sabrina Jackson

Viral Week Images

TO-DO LIST: Pick-Up Milk from Grocer, Take Dog for Walk, Upload Video, So Can Go Viral

Is going viral as clear-cut as a household chore? Heck No!

This week seemed like it was prime with viral content; that a person would assume that it’s just as easy as an everyday household chore — put out content, and it goes viral. Stemming from the Jimmy Kimmel concocted Worst Twerk Fail EVER video, to the Guinness Wheelchair Basketball Commercial (this one made my heart melt), rounding out the Man Who Hit On His Wife, Resulting from Post-Surgery Amnesia video. And worthy a mention goes to the Church Screwing Over a Disgruntled Contractor, earning over half-a-million views and counting.

The art of going viral has moved beyond the inadvertent — to a formula, and a process. So what is the formula or process that can help your content go viral? First, you need to understand that you cannot make your content go viral, you can position your content with the following components, hoping that it will go viral.

  • How Can Joe Schmo Create Viral Content

Be present in the moment, become more observant of your surroundings and don’t think about it. The world is your theater and your cognitive subconscious will do the work. You’re the composer and when the curtain of opportunity opens, you will know. News is constant and people are naturally entertaining, when you just sit back and observe.

  • Does The Content Resonate With People?

Can people relate to the content that you are sharing, does it elicit an emotional reaction? (Is it positive, negative, humorous, appalling, enticing, does it outrage, inspire, is it controversial, entertaining, funny, salacious, or cute)

  • Keep It Short

Peoples attention spans are short. A person shouldn’t have to think about what’s going on – it should just flow. Don’t pack too much in trying to explain, you’ll dilute the impact of what you’re trying to convey

  • Is It Topical? (Optional for Optimum Virality)

Does it have immediate relevance to what’s going on in the world, current events or trends? (i.e. Meme’s of Angry Cat.. Heck Meme’s in general)

  • Make Your Content Easy to Find

Pay close attention to keywords, phrases, tags and hashtags — if you want to get discovered. Keywords drive SEO. Use the Google Keyword Planner to determine how to title or write the description of your content, for better search optimization. Use social mediums that drive momentum ( Reddit, Twitter, Facebook, Digg, Tumblr, Youtube, Imgur)

Finally, if your content does go viral, prepare yourself for the internet firestorm/hurricane that will ensue. The World Wide Web can be a fun place, and it can also be a place with repercussions.

I challenge you to put on your ‘Viral Hat’, and determine what you can make go viral using the said tips. Let me know how it turns out. Have Fun!

Images from Examiner, Philly.com, EOnline.com

Sabrina Jackson is a Social Media Marketing + PR Consultant who deems her favorite dessert of ice cream a food group. Follow Sabrina @Sab_1908, engaging in conversations around her passion for community involvement, volunteerism, pr and social media.