Per @Sab_1908: Some Interesting #Periscope’rs to watch!

What is Periscope?

Periscope, is a live streaming video mobile app purchased by Twitter in February of 2015, and it has been the talk of the town since its official launch on March 26. Source: SmallBizTrends.com. To date Periscope has over 10 million users with 2 million active users — which means — if my math is correct 80% are there just consuming content! People are just watching live streams!

You can learn the Periscope ABC’s of how to use Periscope here!

sheesh — I just want to engage

You will quickly notice a lot of people on periscope teaching, sharing tips, giving branding techniques, motivating ‘scopes, inspirational ‘scopes, cooking how to’s, tutorial ‘scopes and whatever else people deem valuable content to spew — and all that is great — truly! But there has to be a balance, sometimes I’m like sheesh — I just want to engage — let’s be virtual friends and shoot the shit — Let’s chat/talk about something other than you trying to teach, inspire, motivate or provide tips on how to’s — mmmkay?

With that being said, here are 10 Periscoper’s that I have enjoyed, and have gotten value from — they have a good balance of tips, learning’s and inspirations; however, they still provide a lot of personality and they haven’t always scoped about teaching me, motivating me, branding, sales, etc.. because I can also find value in talking about life, dating, pop-culture, fashions, good book reads and watching a FUN personality!

Here we go!

Kela Walker (@kelawalker)

Kela Walker

…love her scopes! Kela Walker of Kelaskloset.com is an award winning producer, among her other titles — who seems to have her finger on the happenings in the Big Apple. Kela is fun and full of personality. Kela gives makeup tips at times, she shows her followers around NYC where she resides and gives her thoughts on various events she patronizes (i.e. Dinner en Blanc). Her commentary is cackle worthy…lol Kela is not about that let me teach you something life.. all of the time — that’s just a lane she chooses not to delve in. And I appreciate it!

Tepsi (@Tepsii)

Tepsii

If you don’t smile within the first minute of scoping with Tepsii — there is something definitely wrong with you! Tepsii is a copy writer who is a recent transplant that emigrated from Washington, D.C. to South Africa with her family. She is such a joy to ‘scope with — her effervescent personality, rapport with her family, beautiful smile, and fun laugh is enough to reel you in. Scope with Tepsii and she’ll take you on an exploration of South Africa!

Naptural Nicole aka (@Scoprah) (NapturalNicole) aka Monetizethyself.com

Scoprah_Naptural Nicole

Nicole is about her coins!! She’s an Income strategist, Blogger and Speaker. Now… a lot of Nicole’s scopes are about how you can GET MONEY! She is one of the… teach, tips, how to.. scopers; however, her authenticity and passion jumps through the screen. Not to mention her big beautiful smile.

Nicole has scoped about other things that don’t always teach you about how to do something — e.g. she did a periscope last week where she quit her 6 figure job LIVE on Periscope! BAAUUSEE!! Nicole wanted to pursue her passion of helping others MAKE MORE COINS! And we’re all about that life — so she’s definitely someone to watch!

Continue reading

I Lied. For Good Reason.

liar liar

I LIED and told this guy I met,  that I was in Houston, because of a family emergency. But if he was social media astute… he would have looked at my twitter and seen that I was lying :-/ Why did I lie? Let me Explain.

Let’s just call this person V.

Last week, after work I went perusing in this cigar shop — while there I met this gentlemen. We talked and soon after I gave him my  business card, and he’d seen that I do social media marketing and public relations. First words out of his mouth “I want to work with you” … “we should work together.. I need some social media marketing.” I told him that I wasn’t committing, and he kept asking why not? In my mind… it was because we haven’t spoken about the COMPENSATION part!! I’m thinking… my first mistake was I should have asked him, what was his budget during that initial introduction. I didn’t. My mistake.

We set up a time to meet again that coming Friday to talk business.. towards the end of the meeting  he said “…well when I get a budget after this meeting with Maserati ” I left the meeting annoyed. WHY?

  • He kept name dropping (2x he said “.. My ex-wife is a DOCTOR.”)
  • He kept attesting to know a lot of people in Dallas (you shouldn’t have to tell me.. I should just see it… right?)
  • While he said he knew people.. he kept asserting himself to people that walked in… NOT ONE came up to him
  • He just assumed I would do this for free (Why? Because I’m a woman, or is it because I was nice) Would he ask his potential business partners to work for him for FREE99
  • His car was absolutely deplorable and nasty (I thought men loved their cars, and took care of the inside of them regardless of what kind of car it was) This spoke VOLUMES!!
  • He was flirting with me — instead of it being about business.  That was such a turn off!

He dropped me off at my car after we left, and on my way home I kept thinking about our conversation at the cigar bar. Why would I work for him pro bono? I’m open other pro bono opp’s… if it’s the right opportunity… this was not one of them. All I could think of was he was full of shit, and I didn’t want to work for any one whose only reciprocity was ” I know a lot of people in Dallas and I can introduce you.”

Was I wrong? Should I just give this arse a call? Why did I lie, because he set the precedent for the business relationship that made me uncomfortable, and I was just threw! And quite frankly I was insulted that he thought he could get over, because I am new to Dallas.

Download Your Social Media Tactical Plan

Customize Your Social Media Strategy

Start implementing social media strategies at your organization today! Find out where to budget your time and resources and how to start using tactical planning to form a complete social media methodology at your company.

The social media tactical plan helps you:

  • Measure the value of social media strategies
  • Efficiently create tactical objectives
  • Drive more unique traffic to your website
  • Convert anonymous traffic to known visitors

Download the Social Media Tactical Plan template today! via @Marketo

Sab’s Thoughts:

Thankfully there’s no one way to strategize your social media marketing efforts; however, this downloadable blueprint plan from Marketo definitely puts you on the right track. As social media marketing continues to evolve, so will your strategies and execution… I LOVE IT. Continue to read — explore — assimilate — go through your trials and minimal errors.

RELATED ARTICLE: FIVE WAYS TO AVOID A SPAGHETTIOS SOCIAL MEDIA DISASTER

9 Creepily Effective Content Marketing Tricks for Halloween 2013

You’ve surely heard of news-jacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. The bigger the holiday, the larger the interest among the consumers and the associated volume of search on Google. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season.

Getting the context of your content marketing right isn’t always easy, but focusing on important days can give you an automatic “in” with a larger audience.

The time to begin considering Halloween marketing is definitely now. Researchers have found that key phrases which include “Halloween” can drive a staggering 506 million searches a year, and that consumer interest peaks in September. Here are some creepy, crawly, and sure-fire ways to target your upcoming content to one of the most beloved holidays:

1. Tell a Real-Life Horror Story

Halloween marketing gives you a rare opportunity to be both dramatic and negative in your outreach efforts. Delay your next case study’s publication in your editorial calendar a bit, and focus your efforts on creating a scary story about what your buyer personas can expect if they don’t buy your product. Depending on your audience, you can be as fantastic or data-driven as you like. There’s definitely research to back up this approach, too – scientists have long known about a phenomenon called the “negativity bias,” which causes humans to pay more attention to bad news than positive content.

2. Leverage a Familiar Tale

For centuries, content creators have been writing fascinating and frightening tales about late October. From Count Dracula to Frankenstein, there are a myriad of non-copyrighted characters to draw from for your Halloween marketing efforts. The inclusion of brand characters has been found to increase engagement on social media networks as much as 585%. Creating visual or written content which combines your custom messaging with a well-known Halloween legend could significantly increase your appeal and shareability factor.

3. Call for User-Generated Content

If there’s any surefire way to get your fans’ talking, it’s to ask them about their Halloween plans. Whether you’re calling for photos of costumes or images of their Jack-O-Lantern, inviting your audience to share their custom content in a contest can provide you with a wealth of resources to share on social media or your blog. Even if your company’s products or services have nothing to do with pumpkin-carving or cat ears, it could be an incredibly effective way to increase engagement. IdeaLaunch reports that publishing user-generated Halloween content to social channels lead to 300% increases in website traffic.

4. Spin an Existing Offer

Did you hear about that one time the US Center for Disease Control (CDC) got over 77,000 Facebook likes? It was all attributed to a content offer they created called “Disaster Preparedness 101: Zombie Apocalypse guide.” By leveraging the existing buzz that surrounds the popular television show The Walking Dead, the organization was able to gain huge attention. You may not have the time to create a brand-new Zombie or Vampire-themed offer, but could you add an undead twist to an existing eBook or whitepaper for Halloween marketing? It could yield similarly remarkable results.

5. Share Your Halloween Celebration

Social media users and blog readers love getting a behind-the-scenes look at the brands they follow. If your colleagues are planning to don costumes and gather around a green bowl of punch for an hour or two on Halloween, snap a few pictures of your celebration and share on your blog. It could be one of the easiest ways to humanize your company and create likeable Halloween marketing.

6. Map Your Product to Halloween

When you think of clothing retailer Land’s End, what comes to mind? It’s probably sensible, high-quality casual clothes, right? The organization managed to map their brand to Halloween marketing a few years back in an incredibly effective email campaign which showcased ways their products could be used to build costumes. Whether you launch a full-scale campaign or simply make a mention of it in your newsletter, leverage any possible way to connect your product to the holiday.

7. Hand Out Halloween Marketing Treats

If there’s anything that unites consumers, it’s a love for anything that’s free. Free things are even better if they’re seasonally-appropriate and useful. Whether your company is in the business of selling hardware or business consulting, you can observe the holiday by offering creepy freebies to your customers as a gift-with-purchase or simply a way to say “thanks.” Whether you opt for gummy eyeballs or pumpkin carving kits, MarketingSherpa’s Adam Sutton believes this action can boost interest in your Halloween marketing efforts – even if your product isn’t remotely related to your customers’ celebrations!

8. Target Your Halloween Communications

It may be tempting to deck your Facebook page out in a sea of black and orange, but remember – holidays mean different things to different people. There’s no better way to ensure your Halloween marketing fails than to simply post a string of anything holiday-related. Sutton recommendsspending some time thinking about what the holiday means to your buyer persona. Are they the parents of young children preparing to go out Trick-or-Treating? Or are they more upscale consumers who think in terms of a harvest season? Be sure to understand how your buyer personas are likely to observe the holiday to best target your blog, social media, emails, and other forms of content.

9. Create a Video

Custom video production can be costly and time-consuming, but Halloween marketing could be your best chance to see a serious ROI. eCommerce brand Westlake Ace Hardware created a series of how-to videos around October which resulted in viral numbers of views on YouTube, and national media attention:

Halloween is one of the few times each year when nearly any brand can be as silly, scary, or strange as they like. And what better way to showcase your company’s dark side than with a video?

Whether or not your brand will directly benefit from the $7 billion in retail sales that occur around Halloween, you can certainly benefit from the attention that surrounds the holiday. By leveraging old tales and new platforms, you can watch your metrics soar at a rate that could only be described as “spooky.”

Article appeared on http://writtent.com