Wine + Networking = Always the Perfect Mix | Networking GOLD Wine Tips

blogs.cornell.edu tasting

“Wine is the most civilizing thing in the world.” – Ernest Hemingway

  • WHAT KIND OF PEOPLE DRINK WINE?
  • YOU’RE AT THE WINE EVENT: REMEMBER THE 4 “S”s
  • WHAT TO TALK ABOUT?
  • SHARE YOUR KNOWLEDGE

I’d like to preface this post to my beautiful black people… Here we go… (DEATH TO MOSCATO!!) …LOL!! It is so much more to enjoyingNo Moscato wine than Moscato. Why do most African-Americans love Moscato? Because the African-American taste index skews toward sweeter drinks PERIOD. It’s true, I’m not making this up – I learned a great deal about consumers and their preferences working at a former PR agency with a high-profile client.

I want to show you how to make a lasting impression when you’re networking at a wine event, not just at an event where wine will be served, but specifically at a wine event. Wine Tastings, Wine Tours, Grand Opening events — where wine will be served, art galleries (this is my favorite) and Wine Bars.

WHAT KIND OF PEOPLE INDULGE IN WINE?

A Men’s Magazine article says by drinking wine it says that “You’re mature and discerning, and you’re likely an organized professional.”

Great! This is what you want while networking – people who are mature and discerning – these people are also decision makers with any said company, and are ripe in networking contacts – get it ripe? HA! I crack myself up. So keep a keen eye.

YOU’RE AT THE WINE EVENT: REMEMBER THE FOUR “S”s or 5 “S”

SWIRL: Release the aromas of the wine

SNIFF: Short and long sniff’s; savor, what do you smell?

SIP: Coat your palate completely, do the flavors match the aroma (Your palate is composed of a series of taste buds, tongue, and the most important sensor of all: your nose.)

SPIT: There are lots of wine to taste, and your tasting faculties will be reduced if you don’t spit (NOTE: Only if you’re at a tasting; however, it’s not my preference)

WHAT TO TALK ABOUT? This Is Your Networking Segue

  • When you’re interacting, First ask your networking target what their palate is? (NOTE: If you remember nothing else: people respond by you being genuinely interested in them.
  • Respond by disclosing your palate and what you smell.
  • Tell a wine joke.

Joke 1. What did the grape say after the elephant sat on it? Nothing, it just let out a little whine! **my fav joke

Joke 2. A woman was sipping on a glass of wine, while sitting on the patio with her husband, and she says, “I love you so much; I don’t know how I could ever live without you.”

Her husband asks, “Is that you or the wine talking?”

She replies, “It’s me…talking to the wine.”

You’re not starring on Russell Simmons Def Comedy Jam, but it’s appropriate and most people indulging in wine will laugh – it’s all in the delivery!

SHARE YOUR KNOWLEDGE

I’m not a wine expert, and you may not be either, so here are a few cheat tips to help you at your event.

“Chardonnay is the World’s Most Popular White Wine.”

“Pinot Grigio is the most Popular White Wine produced in Italy.”

“The Popular Wine maker Kendall-Jackson’s CEO was featured on CBS’s UnderCover Boss. It’s a great back-story, have you seen it?” (NOTE: make sure you’ve watched the episode)

“Majority of consumers drink their reds too warm and their white wines too cold.” Proper temps allow the wines to show their freshness

Red’s should be served between 65° – 68°
Whites should be served between 48° – 53°

Review or “ASK” the server in the company of your networking parties “…the rating points of the wine.” If it is rated in the 89 – 91 point range – 10 times out of 10 the wine is magnificent!

Now that you’re ready! Check out your local MeetUp.com Wine Groups, Google: Wine Tasting (in said city), Find your next Art Gallery Event (w/ a bar), Find your local wine bar – Make Networking fun, because it can be. Also. Please remember to drink in moderation and slow your pace down, networking inebriated has the opposite effect of what you’re there for.

Now that you have your wine networking arsenal – have your business cards ready! Remember to smile and have fun!

Let me know how it turns out!

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5 Rockstar Ways to Build Your Brand and Presence on #LinkedIn

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There are over 5 million LinkedIn users in the United States  — a more interesting  fact would be finding out how many are effectively penetrating  the benefits  from the social networking  site.  It’s an unverifiable fact, but because I just know, there are still a great deal of LinkedIn users that remain idle on the site, because they have no idea how to effectively use LinkedIn.

Furthermore, there are users who only post or make updates to their profiles when they actually need to find a job. We’ll just call those people  #notwinning.  The key is to cultivate those cyberspace relationships and remain active so people can remember you, not necessarily top-of-mind ‘remember you’, but the cerebral cortex ‘remember you’ and then you’ll be #winning as Charlie Sheen would say.

I’ve placed together my top 5 effective ways to become a Rockstar — and all one has to do it Read and Repeat:

1 Completely fill out Your LinkedIn Profile

Recruiters, prospects and your network will pay no attention to your profile if  it’s 40% done 50% done, and even 60% done.  Complete your profile, so people can take you seriously. That means completing your LinkedIn interests, skills and expertise — Make sure you keep an upbeat and positive persona throughout your summary (no one likes to read a mundane and un-inspiring profile) Make sure it’s an honest representation of you. In addition, you want the LinkedIn algorithm to find you in searches by your keywords so fill out everything.

2. Stand Out With an Unconventional (But Professional) Headline

I am honestly tired of seeing the “seeking New opportunity headline” Ugh ok already! Your headline should stand out, but not overtly. Do what best suits you, but also make it intriguing enough to make someone want to view your profile. Make it convey who you are — are you passionate or driven; you can even insert some humor if that’s your personality. The point is to make yourself stand out from the rest.

Sab LinkedIn Headline

3. Join Groups that speak to your interests

Little known fact — not only are prospects able to see what types of groups you are a part of, but your 2nd and 3rd degree connections increase when you are joining these groups — you and Joe Shmoe Executive may not have any mutual connections, but you and Joe Shmoe Executive have a Social Media Marketing, and Digital Marketing  group in common. Eureka!! Instant 2nd degree connection.

Also by joining these groups you benefit from the breadth of information that comes from the members in these groups — increasing your skills and knowledge of the field.

4. Interact within the LinkedIn Groups

Like, Comment, Post/Share, Converse — Read and REPEAT.  Like and Post articles that genuinely interest you. People begin to see you as someone who is abreast to what’s going on in the field.

When you comment and engage in conversation regarding these posts — people immediately associate you as someone who is adept in the field and therefore someone who they should be following and should connect with. Become the expert.

5. Stay Active 

Hootsuite should be one of your best friends. Why? Because you can schedule your LinkedIn posts — and now with the auto-schedule,  it will schedule your posts at the opportune (optimal) times for you.

Don’t just post on your page, make sure you post in the applicable groups with a comment or description about the post on why you decided to post it- — what you think about it  — maybe even incite a discussion among comrades.

I hope I have inspired you to become you own Rockstar on LinkedIn. I aim to have you amongst the #winning in the social media space! If you have questions please don’t hesitate to ask me.

– Sabrina