5 Rockstar Ways to Build Your Brand and Presence on #LinkedIn


There are over 5 million LinkedIn users in the United States  — a more interesting  fact would be finding out how many are effectively penetrating  the benefits  from the social networking  site.  It’s an unverifiable fact, but because I just know, there are still a great deal of LinkedIn users that remain idle on the site, because they have no idea how to effectively use LinkedIn.

Furthermore, there are users who only post or make updates to their profiles when they actually need to find a job. We’ll just call those people  #notwinning.  The key is to cultivate those cyberspace relationships and remain active so people can remember you, not necessarily top-of-mind ‘remember you’, but the cerebral cortex ‘remember you’ and then you’ll be #winning as Charlie Sheen would say.

I’ve placed together my top 5 effective ways to become a Rockstar — and all one has to do it Read and Repeat:

1 Completely fill out Your LinkedIn Profile

Recruiters, prospects and your network will pay no attention to your profile if  it’s 40% done 50% done, and even 60% done.  Complete your profile, so people can take you seriously. That means completing your LinkedIn interests, skills and expertise — Make sure you keep an upbeat and positive persona throughout your summary (no one likes to read a mundane and un-inspiring profile) Make sure it’s an honest representation of you. In addition, you want the LinkedIn algorithm to find you in searches by your keywords so fill out everything.

2. Stand Out With an Unconventional (But Professional) Headline

I am honestly tired of seeing the “seeking New opportunity headline” Ugh ok already! Your headline should stand out, but not overtly. Do what best suits you, but also make it intriguing enough to make someone want to view your profile. Make it convey who you are — are you passionate or driven; you can even insert some humor if that’s your personality. The point is to make yourself stand out from the rest.

Sab LinkedIn Headline

3. Join Groups that speak to your interests

Little known fact — not only are prospects able to see what types of groups you are a part of, but your 2nd and 3rd degree connections increase when you are joining these groups — you and Joe Shmoe Executive may not have any mutual connections, but you and Joe Shmoe Executive have a Social Media Marketing, and Digital Marketing  group in common. Eureka!! Instant 2nd degree connection.

Also by joining these groups you benefit from the breadth of information that comes from the members in these groups — increasing your skills and knowledge of the field.

4. Interact within the LinkedIn Groups

Like, Comment, Post/Share, Converse — Read and REPEAT.  Like and Post articles that genuinely interest you. People begin to see you as someone who is abreast to what’s going on in the field.

When you comment and engage in conversation regarding these posts — people immediately associate you as someone who is adept in the field and therefore someone who they should be following and should connect with. Become the expert.

5. Stay Active 

Hootsuite should be one of your best friends. Why? Because you can schedule your LinkedIn posts — and now with the auto-schedule,  it will schedule your posts at the opportune (optimal) times for you.

Don’t just post on your page, make sure you post in the applicable groups with a comment or description about the post on why you decided to post it- — what you think about it  — maybe even incite a discussion among comrades.

I hope I have inspired you to become you own Rockstar on LinkedIn. I aim to have you amongst the #winning in the social media space! If you have questions please don’t hesitate to ask me.

– Sabrina


#ThinkingOutsideOfJacksBox and #TOOJB

In job searching you have to stand out …you have to do something that’s unconventional, something that will grab the employers attention, and showcasing to them you 1) really want the role and 2) how you can help them! There are a lot of positions at variant companies in Charlotte that I have wanted while job searching, but most recently an opportunity for a Regional Marketing Specialist with Jack In The Box has been posted.

I viewed the opportunity, and I really feel like I can suffice this role in every way. So, I applied. I looked on LinkedIn to see some 1st & 2nd degree connections….no luck. So now what? I found the person on LinkedIn who posted the opportunity, and I already have a strategy brewing in my head for that. Meanwhile, while I was thinking of my initial strategy, I came up with another fantastic idea, utilizing my social media savvy, and communications acumen to get Jack In The Box’s attention! THIS IS GOING TO BE SO MUCH FUN!

Therefore friends, I’m embarking on a Social Media Campaign to vie for the opportunity with Jack In The Box Restaurants in Charlotte, NC. I am very interested in this opportunity, and I know I can do this role and be outstanding at it, I just have to show them.

Follow my hashtags #ThinkingOutsideOfJacksBox and/or #TOOJB & VOTE to “Like” it!  You’ll find DAILY TWEETS of witty, funny, and entertainment infused with my professionalism throughout… seeking for the chance at the opportunity for the role, did that make sense?…lol 😀 Not just tweets though, they’ll be interesting pictures, that I can not wait to show, this will really showcase my creativity and passion for the world of Integrated Marketing Communications, which entails for me: Social Media, PR, Marketing, and Community Relations/Outreach. I’m excited to see the receptiveness of my social media campaign from Jack In The Box (San Diego). I really am…

You can also find the definitions at tagdef.com | tagal.us | twubs.com ..make sure you VOTE! The definition reads:

Sabrina Jackson http://www.linkedin.com/in/sabjackson tweeting her way to a career opportunity for the #CLT Regional Mktg Spclst position w/ Jack In The Box Restaurant. – has a mild crush on Jack.


  Ready. Set. TWEET! Wish Me Luck! 😀 Follow Me    ( @Sab_1908 )

LinkedIn Etiquette #Cybercreep

You’re on LinkedIn… you’re job searching …and you’re trying to figure out the best way to position yourself to attract recruiters & new connections to your profile; on this massive social media platform of 4million professionals. So what do you do?  

Craft an appealing LinkedIn profile that will attract people… OK.

Work on your LinkedIn SEO to move to the top of the search engine results….GOOD..VERY GOOD.

Do your research to make sure you’re effectively branding yourself… GOOD JOB!

Research how others/your competition are positioning themselves, so that you can set yourself apart … GOOD NOTION.

Totally Swagger Jack Your Competition’s LinkedIn Profile because you think it will position you better …..SCREEEEAAATTCHHH!!

Wait …No that won’t be good, that’s not right, but who’s going to stop you? Well….no one, but what if the person that you are Swagger Jacking finds out? Then What? What’s the protocol for trying to steal someone’s thunder on LinkedIn? Why Do It?  It’s like you don’t have a personality to present of your own?!

Well, Blog Readers that’s just what happened to me. A young lady asked to connect with me on LinkedIn  about 3-4 weeks back. She and myself are in the same Public Relations / Communications / Community Relations / Marketing arena here in Charlotte, NC. We’re both looking for employment in the same field, so we’re both probably targeting the same companies and people….sounds harmless enough. I wasn’t intimidated as I perused and scanned her LinkedIn profile,  and I accepted the connection. I kept in mind that I needed to be on my “A Game” in every regard, since we were both in the same pool. I looked at her profile, groups, saw a few that I thought I could be interested in…. joined like two, but soon left the groups because they weren’t information engaging enough for me (I just saw the name, and it sounded like a great group) ..impulsive I know.

So now we’re connected… and just by viewing her posts in the public forum, I quickly determined that I didn’t find a lot of value in her postings. But she was an interesting connection. Soon after, I began to take notice that she would view my profile more often (on LinkedIn you can see who looks at your profile unless they are anonymous). It quickly turned into every other day, and sometimes everyday…and I would tell my friends from back home, and my friend in Charlotte about this #cybercreep that keeps looking for something on my LinkedIn profile. My friends and I laughed it off initially, and said just watch her, she’s trying to steal your….whatever it is…I’m like how do I watch her on LinkedIn?!..lol

TO CLARIFY: I DON’T have any qualms with people viewing my profile AT ALL…that’s what you’re supposed to do, I do it…however every other day, a few times everyday, then you began to wonder why, and what are they doing? I soon noticed that her LinkedIn connections increased very quickly, and she and I had more “In Common” Connections ….you can figure that out.  However she kept on viewing my LinkedIn profile.  I’m thinking: OK GIRL /LADY NOW YOU ARE CREEPING ME OUT!

So I finally decided to view her LinkedIn profile, because I hadn’t viewed it since our initial connection…and I was just floored. This girl has totally stolen my style!! I remember initially reading her summary when we first connected. And now I found it eerily odd  how similar our LinkedIn summaries were. #CREEPY  I get it…you’re job searching too…but you have to create a personality niche for yourself, as I did. Because what if you don’t come off as the person that you say you are “in person” ?

So now I’m mad….very annoyed…and just out right creeped out! I call my mentor here in Charlotte (who she also connected with on LinkedIn), and I asked him for his advice. Do I remove the connection? …I mean she can still see my public profile, but if I restrict my information… I’m only hurting myself. My mentor says it’s not like you guys are friends “FIRE HER!” – Donald Trump style…LMAO!!! So I said okay…if she views at it again today, I will remove the connection….SHE DID, she looked at it again. (true story) …and I just said fudge it…consider it a  compliment, I didn’t remove the connection.

Yet, instead I tweeted about it, and I got a few responses, some funny ones from people feeling my frustration. Now, knowing that she was probably looking at those tweets or my linked post about me writing a piece on LinkedIn etiquette , she must have had a conscience and seen that I was essentially talking about her “doings”, and SHE ended the LinkedIn connection, but not before she viewed my file once more…LOL!! Kind of ironic her ending the linkedin connection the day I talk about “writing a piece on linkedin etiquette” She’s probably reading this… But if she is… here’s to you: Lady, Girl, Young Lady ….I’m very observant, tech savvy, and attuned to what’s going on … I knew from the first two instances you viewed my profile, that you were going to be an annoyance. You connected with my connections, looking to bring your LinkedIn numbers up, that essentially makes you a serial connector, because you had not a hint of relationship with any of them and you tried to jack my style. NOT COOL!  Ok, so everyone doesn’t know all of their LinkedIn connections… I don’t, but I think it’s important for me to cultivate a social media relationship with them…I’m a big proponent of relationships/rapport building. I want people to KNOW who I am.

What you should have done is slowly build the relationship with me and ask for tips, made me aware that you wanted to model your profile off of mine, that would have been totally acceptable. I talked to my mentor about you, he said he didn’t know who you were, but he connected, because he seen that “I” was the mutual connection. Instead you just took it, and now you’ve burnt your bridges with me w/o even meeting me yet….we will meet, because Charlotte Black Public Relations Pros isn’t that big of a pool.

I work hard …and I think you should learn how to do that same w/o being the LinkedIn #cybercreep!

Blog Readers: I’d love to hear your thoughts!