Download Your Social Media Tactical Plan

Customize Your Social Media Strategy

Start implementing social media strategies at your organization today! Find out where to budget your time and resources and how to start using tactical planning to form a complete social media methodology at your company.

The social media tactical plan helps you:

  • Measure the value of social media strategies
  • Efficiently create tactical objectives
  • Drive more unique traffic to your website
  • Convert anonymous traffic to known visitors

Download the Social Media Tactical Plan template today! via @Marketo

Sab’s Thoughts:

Thankfully there’s no one way to strategize your social media marketing efforts; however, this downloadable blueprint plan from Marketo definitely puts you on the right track. As social media marketing continues to evolve, so will your strategies and execution… I LOVE IT. Continue to read — explore — assimilate — go through your trials and minimal errors.

RELATED ARTICLE: FIVE WAYS TO AVOID A SPAGHETTIOS SOCIAL MEDIA DISASTER

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A Glimpse into Social Media: Using the Right Tools to Get the Most of Your Social Strategy

With such an overwhelming number of businesses turning to social media as a way to grow their business, it’s no wonder that there are so many tools on the market today to help you optimize and organize your social media efforts! Deciding which tools to use to help you drive your social media strategy can be complicated. A good social media strategy also means using the right tools to help you execute and measure success.

We’ve simplified the arena to show you how some of these different types of social media tools could be used together to maximize your results. Please review our attached infographic and see how social media can work for you and your business.

A glimpse into the social media cycle:

  • Create – You create relevant content then post it on sites such as Facebook, Twitter and LinkedIn. This is easy to do and these accounts are all free to use. Your goal is to come up with offers or information that is useful for your audience and something that has an inherent socially sharing component. If your users like it they are more likely to share it and it grows from there.
  • Share – Once you’ve created your content, you want to share it with sites like StumbleUpon or Digg. This will help you create excitement about your brand and people that might be interested in your business will be able to discover you.
  • Manage – So now you have your content in many places. You need tools to help you manage and also to be able to understand and respond to your customers. Tools like HootSuite and Pluggio can help you plan when and how often you want your content posted. There are also tools to help you manage conversations with your audience. For this, you can use a tool such as MarketMeSuite.
  • Measure –  Since you’ve put so much effort into your strategy so far, you’ll want to analyze your efforts to see the results! Analytical tools such as TweetReach and SysoMos help you identify how far your message traveled and how you can monitor your brand across all of these social media platforms. Once you understand your metrics you’ll be able to plan better for the future!
Remember to utilize the right tools for each social media tactic!
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