“Wine is the most civilizing thing in the world.” – Ernest Hemingway
- WHAT KIND OF PEOPLE DRINK WINE?
- YOU’RE AT THE WINE EVENT: REMEMBER THE 4 “S”s
- WHAT TO TALK ABOUT?
- SHARE YOUR KNOWLEDGE
I’d like to preface this post to my beautiful black people… Here we go… (DEATH TO MOSCATO!!) …LOL!! It is so much more to enjoying wine than Moscato. Why do most African-Americans love Moscato? Because the African-American taste index skews toward sweeter drinks PERIOD. It’s true, I’m not making this up – I learned a great deal about consumers and their preferences working at a former PR agency with a high-profile client.
I want to show you how to make a lasting impression when you’re networking at a wine event, not just at an event where wine will be served, but specifically at a wine event. Wine Tastings, Wine Tours, Grand Opening events — where wine will be served, art galleries (this is my favorite) and Wine Bars.
WHAT KIND OF PEOPLE INDULGE IN WINE?
A Men’s Magazine article says by drinking wine it says that “You’re mature and discerning, and you’re likely an organized professional.”
Great! This is what you want while networking – people who are mature and discerning – these people are also decision makers with any said company, and are ripe in networking contacts – get it ripe? HA! I crack myself up. So keep a keen eye.
YOU’RE AT THE WINE EVENT: REMEMBER THE FOUR “S”s or 5 “S”
SWIRL: Release the aromas of the wine
SNIFF: Short and long sniff’s; savor, what do you smell?
SIP: Coat your palate completely, do the flavors match the aroma (Your palate is composed of a series of taste buds, tongue, and the most important sensor of all: your nose.)
SPIT: There are lots of wine to taste, and your tasting faculties will be reduced if you don’t spit (NOTE: Only if you’re at a tasting; however, it’s not my preference)
WHAT TO TALK ABOUT? This Is Your Networking Segue
- When you’re interacting, First ask your networking target what their palate is? (NOTE: If you remember nothing else: people respond by you being genuinely interested in them.
- Respond by disclosing your palate and what you smell.
Joke 1. What did the grape say after the elephant sat on it? Nothing, it just let out a little whine! **my fav joke
Joke 2. A woman was sipping on a glass of wine, while sitting on the patio with her husband, and she says, “I love you so much; I don’t know how I could ever live without you.”
Her husband asks, “Is that you or the wine talking?”
She replies, “It’s me…talking to the wine.”
You’re not starring on Russell Simmons Def Comedy Jam, but it’s appropriate and most people indulging in wine will laugh – it’s all in the delivery!
SHARE YOUR KNOWLEDGE
I’m not a wine expert, and you may not be either, so here are a few cheat tips to help you at your event.
“Chardonnay is the World’s Most Popular White Wine.”
“Pinot Grigio is the most Popular White Wine produced in Italy.”
“The Popular Wine maker Kendall-Jackson’s CEO was featured on CBS’s UnderCover Boss. It’s a great back-story, have you seen it?” (NOTE: make sure you’ve watched the episode)
“Majority of consumers drink their reds too warm and their white wines too cold.” Proper temps allow the wines to show their freshness
Red’s should be served between 65° – 68°
Whites should be served between 48° – 53°
Review or “ASK” the server in the company of your networking parties “…the rating points of the wine.” If it is rated in the 89 – 91 point range – 10 times out of 10 the wine is magnificent!
Now that you’re ready! Check out your local MeetUp.com Wine Groups, Google: Wine Tasting (in said city), Find your next Art Gallery Event (w/ a bar), Find your local wine bar – Make Networking fun, because it can be. Also. Please remember to drink in moderation and slow your pace down, networking inebriated has the opposite effect of what you’re there for.
Now that you have your wine networking arsenal – have your business cards ready! Remember to smile and have fun!
Let me know how it turns out!