Has Google changed the email content marketing game for good? In just under two months, it certainly has achieved its fair share of buzz amongst marketers who either lament or agree with (ok, mostly lament) its new Gmail tabs — with most citing concerns over visibility, open rates, and (of course) ultimately sales.
By auto-organizing a Gmail user’s inbox into three tabs (Primary, Social, and Promotions), with the option to add two more tabs — Updates and Forums — Google started quite a heated battle.
The reactions tend to fall into one of three camps:
- Those who think, “This is the worst thing to ever happen to marketers. In fact, email content marketing is now probably dead.“
- Those who have no idea what this means, or who feel it’s too early to tell what the ultimate impact may be.
- Those who think, “This change might not be so bad. In fact, it kind of validates what content marketers have been pushing for all along — quality content and engaging email programs.“
What Gmail tabs are
The new Gmail tabs help users easily sort their incoming emails. In short… Read More